You might have seen various walls in cities and villages painted with ads.Wall advertising is most economical and effective medium to convey messages in absence of proper outdoor hoarding installation and mostly used for longer durations.Painting house walls on side of national highways is most popular and widely used medium..
Outdoor advertising is that the oldest type of advertising. The outside media includes outside advertising in many forms- like posters, billboards, hoardings, unipoles, translights etc. These may be stated because the ancient media choices. Where as, the globe of out of doors advertising includes of rather more. There square measure non-standardized signs like wayside signs, route advertising and innovative mediums like transit advertising, mall advertising etc. that every one return underneath outdoors' domain. Hence, evolving a additional encompassing type of advertising known as Out-of-Home advertising (OOH) . TMB®.